The idea of Astroflash dates back to 1966 when an important product manager Mr. Roger Berthier, co-founder of the Euromarche supermarket chain, had the idea to offer to its customers their horoscope. André Barbault, the most famous French astrologer, author of numerous works, like the celebrated Zodiac Collection (Seuil) was contacted. After 8 months of teamwork with computer analysts, a first astrological product, placing side by side a psychological portrait and a long term calendar was born.Because of its initial success, they decided to market and sell the horoscope by mail-order . An advertising campaign started in 1967 and perfected by Publicis lasted until April 1968. Although the topics developed in the ads were inspired by extensive psychological analysis, their effectiveness remained mediocre.They soon discovered, however, that a press meeting was a means to attract a large number of customers. This was in May of 1968 - in a car-shop on the Champs Elysées: the "computer - astrologer" attracted the masses. The possibility to immediately obtain a personalized horoscope anonymously, and for a moderate price, proved to be conclusive.
The Astroflash Center opened its doors in September of 1968, being the first client to rent a space in the Galerie des Champs, located at 84, Avenue des Champs Elysées, in Paris: a place visited daily by thousands of people. Now the number of daily Astroflash customers is around 100 to 200. So a total of 70,000 people per year, not including mail orders.
Women come in first at around 62%.- Young people are the most interested ?- One customer out of every two is under 30.?- High income customers are outnumbered.?- Foreigners: 15 to 20%.Every social strata show an interest in Astroflash.??Famous figures coming from the Political, the Entertainment as well as the Sports World have had their horoscopes done by Astroflash. General de Gaulle's horoscope remains famous...
Since 1968, Astroflash has been creating new products and perfecting them, investing constantly, as well as translating the products in many different languages (French, English, German, Spanish, Portuguese, Italian, German, Greek, Lithuanian, Russian, and Danish).The range of horoscopes consist of essentially psychological portraits - with a special version for children. A search of affinities among partners (comparative birth charts) and long-term forecast horoscopes (6 month, solar returns).Astroflash also places a Map of the Heaven at astrologers, professionals or amateur's disposal.
Reasons for success are first the customer's satisfaction who comes from the quality of our studies: all without exception are conceptualized by two famous French astrologers: André Barbault and Jean-Pierre Nicola.Secondly, after having been stated, the elements taken into account are interpreted. The interpretation of the birth charts is made according to tradition - enriched by new elements of modern psychology.
The Origins of Astrology
The first documents ever written have astrological traits; engraved
on bricks in cuneiform characters, they were discovered in Chaldee
and seem to date back to 2000 (millenaires) before our era. The Chaldeens
believed that the sky participated in the destiny of living beings.
The clergy included a special category of priests, the "devins" who
observed the movements of the stars and established a relationship
between the good times and hard times of human life. (Astrology and
astronomy were born together at the same time). They took turns day
and night to the top of the watchtowers, the ziggiwats among which
certain ones, like that of Babylon, was 90 meters tall. They were
built with several decks, sometimes painted in the seven colors of
the stars from the known solar system. The "devins," from whom the
predictions were the privilege of the sovereigns, noticed that the
sun and the moon, that is the gods, Samash and Sin, followed a similar
path in the sky. So they brought their attention to the constellation
that the gods traversed and, in order to identify that route, they
determined the place amidst the constellations of the 36 stars where
they were brightest. Then, they found the 12 constellations that the
sun and the moon crossed regularly. Each had the manumission of a
portion of the sky; It was the foreshadowing of that which later became
the zodiac with its 12 signs. The constellations recurred progressively
with names borrowed from mythology.